Written by Sam Dow | 19th July 2021
Company culture is hard to pin down in a few words, but it’s essentially the way you do things or your company DNA – your values and beliefs, what it’s like to work in your business, how you look after your teams and how your people respect and interact with each other.
As we’re in a new transition period with many businesses moving back to the workplace, or adopting hybrid working, your company culture may feel very different than it used to. Your people may be in reduced teams, or working on alternate days or shifts, meaning that the dynamics aren’t the same as they were before lockdown.
For lots of organisations, culture may have slipped off the radar during the pandemic and now urgently needs addressing. A survey of 2,100 people by global employee experience company Quart and Qualtrics found that only 37% of people thought their workplace culture had improved during the pandemic.
Your company culture significantly affects your whole team. If you get it right, you will find it easier to recruit good quality staff and your people will want to stay – so your retention rate will be high. Your employees will be motivated, they will want to do a great job, and they will want to develop themselves and move on within the business, rather than going elsewhere for promotion. They will become ambassadors for your business.
An important consideration here is ensuring that all of your employees share a sense of belonging and camaraderie wherever they’re based. You shouldn’t consider your off-site and on-site employees to be in two different teams but rather as part of one whole.
One of the most important ways to build a strong culture within a hybrid work environment is to constantly provide opportunities for onsite and remote employees to work together.
With our Refocus campaign, we are here to support employers in rebuilding company culture. This includes a focus on the role of a manager, recruitment, retention and how to keep on top of it.